Market segmentation consists of taking the entire heterogeneous market for a product and dividing it into numerous sub-markets or segments, each of which tends to be homogeneous in all important features.[12] The process is performed for two primary reasons: greater allocation of a company's fin

Some definitions of marketing spotlight marketing's power to generate benefit to shareholders in the business too. During this context, marketing might be outlined as "the administration procedure that seeks to maximise returns to shareholders by establishing associations with valued shoppe